PAID MEDIA

Our team of experts at Denary Media aim to reach the right audience with the help of a paid media marketing strategy.  Here’s a quick look at what we do!

  • Understanding project demands and creating audit
  • Research of Keywords and Analysing Competition
  • Creating a Strategy and Measuring Goals
  • Implementation and Adjustments

UNDERSTAND THE PROJECT

First, we understand the project and its demands so that an effective plan and strategy can be made to secure results. A baseline is created on the current performance depending on the landing pages, current statistics and analytics.

RESEARCH & ANALYSIS

Depending on the business goals set, target keywords are defined. The PPC keywords and ad copies are analysed based on the keywords so that the present risks can be understood and analysed.

CREATE A STRATEGY

For creating a paid media strategy, all PPC advertising, social media advertising campaigns, landing page recommendations are defined and analysed. This helps in the documentation of short term and long term goals depending on campaign performance.

FINAL ADJUSTMENTS

Content and technical implementations are highly essential. The website copy is adjusted based on the content strategy after which the website’s coding are edited depending on the technical strategy. This also includes changes in the internal links and everything that supports the campaign’s objectives.

PERFORMANCE & REVIEW

A performance report is created and assessed. The business of goals of the client is defined with all the necessary information required to complete the process. A final review helps us understand what changes that need to be made to create better results.

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