• SOCIAL MEDIA & GOOGLE ADS

    Earn huge revenues through small investment

As an advertising agency in Hyderabad & adept to social media trends we can claim that online advertising is evolving rapidly with time. Nearly half of the world’s population uses the Internet and people of all age groups are connected to the web. Online advertising is mainly done to expand your business on a large scale. It is all inclusive, affordable and easy to handle. Also, it provides multiple opportunities for both small and large firms to enhance their sales in an efficacious manner.

Why is it important to run ads online?

As a digital marketing agency in Hyderabad, with experience in PPC services, we want to elaborate on how crucial running ads online is, for the success of any business. Research shows that people are increasingly using the Internet to seek information about products and their prices before making final decisions. This means your business can’t really afford to ignore online advertising as most of your customers are researching online.

Let’s look at some of the benefits

Every business including yours, should make use of these modern day online advertising tools as it helps to enhance your client base, leads generations, marketing reach and ultimately helps increase your profits.

Cost Effective

One of the greatest benefits of online advertising is its cost effectiveness. Unlike other conventional methods you don’t have to shell out huge amounts of money to promote your products and services. It’s inexpensive and affordable for you to promote it’s business online.

Targets The Right Audiences

Online advertising helps you find the right audience. It targets the ones who are more likely to be interested in what you’re selling. Online advertising tools such as online display ads, social media ads, video ads make it easier to reach your target audience. This will further help you in generating more leads and making your campaigns more effective and profitable.

Keeps Your Customers Engaged

The Internet is the best platform to keep your target audience engaged. The different kinds of digital ads help keep your customers involved with your business’s daily updates and overall add credibility to your business.

Continuous Optimization

With the help of online analytics tools, you can decipher which strategies are working for you and which are not. You can analyze customer data such as keyword data and can further make the required changes. 

Fast & Convenient

Unlike traditional advertising methods, online advertising is fast and easy. Traditional advertising procedure is too long and consumes much time. But in online advertising the moment you start your ad campaign, you start receiving qualified leads. This allows you to reach your goals quickly.

HOW WE PLAN?

Online advertising is of utmost importance for almost every business & If you haven’t started advertising online then you are missing out!

How we plan the most effective Ad Campaigns for your Business –
Goal Defining – The first step is to realize the goal of your campaign. Do you want conversions, followers, likes, responses to emails, to be #1 on Google searches? This step is the most important as without it, the ad strategy is hollow.

Target Audience Defining – The next step is to define your audience. What types of people do you want to target? For example, If you already have a website and are running analytics we pull reports to see what kinds of people are shopping for your products.

Budget Defining – The next step is to plan your budget. Digital Ads are extremely cost effective and don’t burn a hole in your pocket. We analyse the product or service that is being offered for sale and by using analytics, decide on a budget for the whole campaign. This budget is not fixed & can be altered during the course of the ad.

Selecting The Appropriate Channel – For the digital marketing campaign we utilize as many channels as possible. Based on the type of business (B2B OR B2C) we choose the appropriate channels. For example, a B2B type of company should generally have a linkedin profile.

Keyword Research for Google Ads – In case we are planning on running ads on Google, we do keyword research. Keywords are words that users type into search engines in order to find a product or service or answer a question.

Remarketing – Remarketing is a tool that we use throughout your digital marketing campaign. It allows you to capture sales that you might have otherwise lost. What are remarketing ads? For example, If someone browses your products but does not make a purchase you can target them with social media ads, Google Ads or emails.
We also continuously optimize the ads on a daily basis in order to ensure the campaign is a sure shot successful one.

THE DIFFERENT PLATFORMS ON WHICH WE RUN ADS

Google Ads – 90% of all desktop searches worldwide are on Google. This itself is a reason enough to advertise on Google. With Google ads, we have the option of targeting both desktop and mobile devices. We also publish ads within apps, browsers, and Google search results.
Facebook Ads – Facebook has a huge user base and provides an excellent option to run ads. We run several different types of ads based on the product or service for offer such as native ads, interstitial ads, banner ads and in-stream video ads.
Instagram Ads – Instagram is another popular medium to run ads and with most of the younger generation on instagram, it provides for a huge market with plenty of potential customers.
SMS/Whatsapp Marketing – Though traditional, SMS & Whatsapp ads are still a great advertising medium.
Email Marketing – 99% of customers check their emails everyday and emails are still a great way of keeping customers informed as well as a source of increasing business.