Denary Media is the Best Social Media Marketing Agency based out of Hyderabad. We started Denary to help companies to Go Online and achieve their marketing goals through Social Media Marketing. Contact our Experts and 10x your profits today!
Let’s take you as an example. Are you more likely to watch a movie that your friend recommends or one that you stumble upon on Netflix. The recommendation right? The same thing applies for your brand. People generally tend to trust recommendations from connected sources.
Social media gives your brand the ability to reach your potential customers at every stage of their journey. Your brand’s ability to connect with your audience with information related to your industry and the current trends will define the outcome of your social media efforts. Additionally, data plays a key role. Implementing a data driven approach will maximize your results across earned, owned and paid channels.
EXPERTISE
- Strategy & Insights
- Creative Campaigns
- Community Planning & Management
- Listening & Engagement
- Content Development & Production
- Media Amplification
- Influencer Engagement Operational Planning
- Analytics & Reporting
A Holistic data driven approach
Our research as a social media marketing agency in Hyderabad proves that, there is no dearth of competition when it comes to social media. Each channel is filled with competing ads & posts from friends, family and brands across several industries. For your brand to stand out among all the noise, you have to create content that will make your audience pause, take notice and engage. So how do you do this? By taking a data driven approach and exploring what type of content your consumers are engaging with and where they “hang out” digitally and then using this data to create the right content.
Data analytics in Social Media helps with the foundation of an advanced, effective digital marketing campaign. It removes the need for marketing based on instinct alone. With social media analytics, you can see exactly how customers perceive and interact with your brand and this allows you to make strategic changes that move the needle for your business.
Having experience in social media marketing services, Denary Media analyzes and points your brand in the correct direction.
how do we do it
Identify and Track KPIs
Before beginning the social media data analysis, we figure out what your social media key performance indicators (KPIs) are and once we have decided on these KPI’s, we choose the right tools which help us to collect and analyze data efficiently and effectively. These KPIs are always in line with your overall business strategy. Identifying and prioritizing KPIs enables us to leverage relevant data to measure and optimize social media posting.
Target Based on Platform
By taking advantage of platforms such as Facebook Insights, Twitter Analytics, and Google Analytics, we track and analyze data which help us to learn about product sales, leads, visit duration, and more and ultimately optimize the process to get the best results. For example, Facebook Insights allows us to analyze some internal KPIs such as engagement, impressions, likes, post reach, and reactions. Both tracking KPIs and social network analytics helps us find out what posts and content performs best for your brand and how we can leverage social networks accordingly.
Target Content Based on Interests and Trends
Social analytics also provide us with insights into what content, products, and advertising are creating the most buzz and interest online and by using this information we identify top content, brand influencers and more. We constantly track all chatter associated with your brand such as the keywords, sentiment, language in order to always be a step ahead of the competition. By measuring actual perception versus the desired perception for your brand, we are able to recognize whether or not your brand is positioned correctly.
Personalize Content and Marketing
Making the most from our experience as a social media agency & through the data we collect and analyse, we customize content based on audience profiles. This provides your consumer with a personalized experience—which has been shown to be more effective than impersonal, brand-owned content. Using social network analytics, we drill down on your audience and use data to drive engagement and conversions. Today’s consumers prioritize companies that seem authentic and trustworthy, and through our personalized marketing, you can provide that impression
CONTENT IS KING
By implementing data in creating content, we are able to target current and potential customers which ultimately helps in increasing the ROI of social media posts. Social media users appreciate relevant, useful content which we leverage through the data we collect. This data driven process of social media marketing has numerous benefits –
- Help in better understanding of your audience
- Help in understanding the best social networks for you brand
- Help in creating better content
- Help in understanding your competitors better
- Help in creating a better overall strategy
Let’s look at some statistics which show just how important social media marketing is for your business –
Facebook adds 500,000 new users every day; 6 new profiles every second
- Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands.
- 52% of online brand discovery happens in public social feeds
- Instagram has more than 1 billion monthly active users
- 92% of all Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on Instagram