Target Based on Platform
By taking advantage of platforms such as Facebook Insights, Twitter Analytics, and Google Analytics, we track and analyze data which help us to learn about product sales, leads, visit duration, and more and ultimately optimize the process to get the best results. For example, Facebook Insights allows us to analyze some internal KPIs such as engagement, impressions, likes, post reach, and reactions.
Both tracking KPIs and social network analytics helps us find out what posts and content performs best for your brand and how we can leverage social networks accordingly.